March 3, 2016 Y O

PROFILE: KAIZEN

At Laces Out! we always try to make sure we have a bunch of excellent traders selling the latest and/or greatest trainers and apparel. One of the traders we are excited about being involved is Kaizen. We caught up with them to find out more about what they do.

LO: Can you tell us about your business and what you do?

K: Kaizen is a lifestyle/fashion and performance footwear brand, we are a brand that focuses on making unique and modern products that compete with the leading industry brands, we aim to be different from what people are used to seeing. Kaizen has also started to produce apparel and collaborating with existing UK and US brands.

LO: What made you get into this industry?

We wanted to create something different, and to compete with the larger brands that are taking over the industry, we felt like it was time to offer something different to people, a change of pace, and starting our brand was the answer to that.

We believed that there was a niche in the market that we could fill, being from the UK and offering new an exiting products to the customers, and with our past experience designing for other big existing brands we felt like we had the skills to do so, along with the passion for footwear and the motivation to succeed. 

LO:  What can people expect from your stall at Laces Out!?

At Laces Out we will be bringing our first released sneaker the ‘Futuro’, a lifestyle sneaker that is unique and different, created to be modern and futuristic. (Futuro was the sneaker we designed that was personally requested by NBA Allstar Dwyane Wade).

 

Buy tickets for Laces Out! Trainer Festival here: https://lacesout.yapsody.com

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